CASE STUDY
Lights, Camera, Design!
An old cinema stylized app built for a nostalgic experience in a modern digital ticket buying experience.
Pain Points
- Overwhelming Information
- Complex Navigation
- Accessibility To All Ages
- Not Meeting User Expectations
Solutions
- Show, Don't Tell
- Clear Visual Hierarchy
- Built-in Accessibility Features
- User Experience Optimization
Services
- Research
- Wireframing
- UI Design
- Prototyping
THE CLIENT
CinÁrts
CinÁrts is a locally owned movie theatre that has been serving the community for over two decades. They have a strong commitment to providing a unique and engaging cinematic experience for all patrons, and are trying to do so in a constantly evolving digital landscape.
Launch Plan
Galaxy
Project Type
App
Industry
Theatrical Exhibitors
The Goal
To create a modern, user-friendly app that enhances the cinematic experience for patrons while staying true to the CinÁrts rich history. We aimed to provide an engaging and accessible platform that would allow users to easily discover and book movies, access information about showtimes and amenities, and connect with the CinÁrts community.
The Approach
We began by conducting extensive user research to understand the needs and preferences of CinÁrts’ target audience. This informed our design decisions and helped us create an app that would be both functional and engaging. We focused on creating an easy-to-use interface, that was reminiscent of long standing theaters.
The Result
With CinÁrts’ new app, customers were able to easily discover and book movies, access information about showtimes and amenities, and connect with the CinÁrt community in a more engaging and accessible way. It helped bridge CinÁrt and the modern digital ticket buying experience.
DESIGN DETAILS
A closer look
Check out a couple of the pages made for this website. Hover over the dots below to see the thinking behind the layout choices and the things that make these pages unique.
Deep Wine
Dusty Orange
Teal
Typography
Lexend Exa and Merriweather are the two typefaces used throughout the site: Lexend Exa gives headings and titles a bold, modern edge, while Merriweather provides a warm, readable foundation for body copy.
Lexend Exa
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Merriweather
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.